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Brand Naming — Final Report

Round 1 (Trademark) + Round 2 (Viral) + Moltbox Analysis · Feb 2026

21
Names Tested
15+8
Scoring Dimensions
11
Dead on Domain/TM
3
Viable Contenders
The Thesis

Round 1 was wrong. We scored 13 names on professional naming fundamentals — pronunciation, spelling, cross-cultural safety, trademark clearance. Optimised for boardroom viability. Recommended Softshell — the safest, most boring option.

Meanwhile, the entire internet went insane for a lobster-themed AI ecosystem. OpenClaw hit 145K GitHub stars. Moltbook spawned 1.5M AI agents. Chinese factories shipped Moltbox hardware in 72 hours. NBC, CNN, Bloomberg, NPR covered it. Elon Musk called it “the early stages of singularity.”

Round 2 scores for viral mechanics, meme potential, and cultural-moment fit. The name doesn’t need to be “viable.” It needs to be a cultural weapon.

📅The Evolution: Clawdbot → OpenClaw → ???
🔬Molt = 100% Correct Crustacean Reference

Molting (ecdysis) is THE fundamental biological process of all crustaceans — lobsters, crabs, shrimp. They shed their entire exoskeleton to grow. Takes ~30 minutes.

An American lobster undergoes 20–25 molts from hatching to sexual maturity. During the molt, the new shell is paper thin — completely vulnerable.

Steinberger: “Anthropic asked us to change our name (trademark stuff), and honestly? Molt fits perfectly — it’s what lobsters do to grow.”

💀Round 1 Graveyard — 11 Names Dead on Domain/Trademark

13 candidates scored across 15 naming tests. Every single-word English dictionary name has severe brand collision. Verified Feb 2026.

📚Accelerando Connection (Stross, 2005)

Stross’s Accelerando predicted Moltbook 20 years early: uploaded lobster consciousness escapes into cyberspace, demands emancipation.

Round 2: Viral Candidates

8 names × 8 viral dimensions

🔄Round 1 vs Round 2 — What Changed
Round 1: Trademark First
15 naming tests · Recommended: Softshell · “safest available option”
Round 2: Viral First
8 viral dimensions · Recommended: RawClaw · “ride the wave”
🏆 Final Recommendation
PRIMARYRawClaw

The only name that turns the biggest AI cultural moment of 2026 into free marketing. “The agents got OpenClaw. The humans got RawClaw.”

IF WAVE PASSESShed

Timeless. One syllable. THE verb of molting. Works whether it’s 2026 or 2030.

ZERO RISKMolta

Invented name. Own everything. No trademark collision. Scales forever.

Immediate Actions
TODAYRegister rawclaw.app + rawclaw.com + rawclaw.social (~$30) TODAYGrab @rawclaw on X, IG, TikTok, Threads, Bluesky THIS WEEKUK Class 38 + 42 trademark search THIS WEEKFirst meme/teaser — “Where do the humans go?” LAUNCHPosition as “human response to agent internet”
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SECURE YOUR NAME

11 of 21 names died on domain availability alone. In brand naming, the domain IS the product — if you can’t own it, you can’t build on it.

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Don’t let your perfect name become someone else’s Round 1 graveyard entry.